�� �[^ x�m�M�@����cuXwt�U~$B��! 9 0 obj 4 0 obj the program was made quite clear by the focus group discussions. Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. ... 1 Remember that focus groups are usually not an effective or even ethical way to discuss topics where a participant might feel the need to disclose personal information, ... you can give a sample to the group to experience and discuss. Entering Students: SAMPLE Focus Group Discussion Guide What follows is a sample focus group discussion guide that can be used to collect information from entering students. Similar to a survey, a focus groups used to help you learn what your members or customers think about your products, services, processes or brand and to guide your future product development or marketing. Exit question: check to see if anything was missed in the discussion AN EXAMPLE Questions for a Focus Group on Dental Flossing I will guide the conversation by asking questions that each of you can respond to. Participants are not forced to give a fixed response. Download. 5 0 obj +�l����HM�B���Gx�C�s��^�4�gu�8[�kduP�pT��`���H�P{�]C�*��D* DD��٪���zגTĈ .b�ׄ�Y�\$�z���F�Z� 4/�D���JYqsMԚǩ�G�v��>N����!- �[�-���@ ��X�7�:r�\d͠��&oc. <> endstream Typically, several groups are run and then the results are interpreted judgementally by observers and the moderator. stream Focus group discussions should be used when you need to understand an issue at a deeper level than you can access with a survey. Sample Focus Group Moderator's Guide. <> A poor facilitator dominates the discussion and does not encourage participation or allows the conversation to lose focus. 4 0 obj See Appendix H-Sample Focus Group Report . Warm Up . This is, in fact, a good example of how useful focus groups can be as evaluative tools. A focus group is a small-group discussion guided by a trained leader. I’ve attached the sample study guide in the upload materials section please follow it. ",#(7),01444'9=82. Opening Remarks (2 Minutes) Thanks for coming today. There are three types of focus group questions: 1. Specify the objectives and information needs of the focus group discussion. It is used to learn about opinions on a designated topic, and to guide future action. This section contains sample questions and prompts from a focus group conducted on local news and information access in New Jersey. %PDF-1.5 Conducting focus groups 7. Various focus group discussion guides for students, faculty, ... summary of the focus group findings. These fall into four categories, each of which is detailed below. %��������� 1 PRACTICAL GUIDE: FOCUS GROUP DISCUSSIONS CONTENTS What Focus Group Discussions Are and When to Use Them 1. <> ���� JFIF x x �� C Using that example, you would use this section of the market research guide to talk about hospital usage, awareness of hospitals, decision-making criteria used for choosing hospitals, etc. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. Within each theme we have tried to address what are the possible sub-questions depending on group’s answers. << /Length 5 0 R /Filter /FlateDecode >> It is often the case that government planners, product design engineers, and other professionals who design products and … ... No one will know who said what. focus group discussions are ideally suited to obtaining relevant data on the meaning, identities and contexts associated with sexual behaviour among young people. A focus group is a conversation that focuses on specific questions in a safe and confidential environment. Gather the participants’ names. 6 0 obj Preparing for focus group discussion 8. 4 Key Types of Focus Group Questions: 25+ Examples & Samples. :D�'���C�xh����o�$�.��Y��!�Vz��|h�n��dz���M����[��6h�R��4l�8r��1�ޢ�>�S�������v#E��vR�lr`�C3|�B��bfexr�:P�U�0F�2��ù�bw�^�;�1� General questions for focus groups In general it is suggested that no more than 10 or 12 general questions are asked during Focus Groups. Taken from the US Centers for Disease Control and Prevention's "Making Health Communication Programs Work," this guide spells out the steps to be taken by a focus group moderator. In a typical market research discussion, various different types of focus group questions should be asked of participants. Three focus groups were also enough to identify all of the most prevalent themes within the data set. <> Using focus groups for evaluation 2. Parents share their views on local child care programs, and on what could be done to improve them. x��Ys�F����S�!cg7��ᱽm����]��x(�9+��(Z3�1w��g~Y�,�� �[Gt�:��ά�k�C�k����.�����M�ovY��U�u]��:�9������7�ׯ�>^�������m�Mhۦ@V���?�F貺�7�fSdMWgۺ��m�ˇ"�| ��.i���Z��PvE�ۂL@Ѡ�����Ȋ��y��β�e_�3�n�ו���ty]g���l������}�wm�2��%7����c������]�Z��g�|�ٔ��eֈ� �������LJ�7�����nxy���˾y���6�W�&�]^VM=i\X';[E> ۖy�v�����Z�tqf���U|x}f���/�����C���*��l���t1.�r� �]� �:T�yH�"/w�n�z�mV��5;����|�n�m�b�=��c����O���qL�.AKjX����Ǣv0���/��{��֨M������΂��/B �S������h�H�7g�6[�ox~Xҿ��@�K1��o�]tm��6�����%��.B�/� 3 0 obj When Should You Use a Focus Group Discussion? I want this to be a group discussion, so feel free to respond to me and to other members in the group without waiting to be called on. Just be honest. In what follows 6 or 7 main themes have been identified. samples. In the end, the group that observed the first session performs their conversation. Background: Included in our class materials (see the “Pages” section) is a sample discussion guide that I produced for a research company with which I sometimes work. Instant Focus Group Questions e-book shows you how to integrate research objectives,topics, and focus group questions into the moderator guide.. They are preferred over personal interviews because of their interactive effect: statements of one participant can generate comments by others. ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. 8 0 obj Study on “Ramifications of loan waivers and the need to put in place a risk mitigation mechanism for making agriculture sustainable
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