She enjoys social media marketing, content writing, + marketing strategy. “5x as many people read the headline as read the body copy.” - David Ogilvy. The better you know your target audience, the better you can market to them. ), Source: https://www.coca-cola.ie/stories/share-a-coke-making-a-name-for-ourselves. This can be as simple as adding their name, to sending a birthday email, to making the copy of your email relate directly to them. One company that absolutely nailed their strategy is Coke. However, you must be careful not to overanalyse and stay at one point for too long. This also needs cross functional insight into each problem by various perspectives as well as constant questioning. Oh and don’t forget, your creative strategy has to work. return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); } . This is the one thing that makes people open your emails and maybe actually read them. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. Let’s say your target audience are purchasers at hospitals and medical centers. Be present with students’ ideas. How can you creatively implement #contentmarketing in your strategy? If it’s boring to write, chances are it’s just as boring to read. If you want to see some successful IRL examples of creative strategies, keep on scrollin’. Make sure you are spending the time on your headline that it deserves. var expires = "; expires=" + date.toGMTString(); When a few potential options are revealed, the whole group needs to embrace them. The scary thing about social media is that we have no idea which channels will stay around and which will disappear, like Google+. While you’ll always want to stay on brand with your design, it’s time to start think about using a new template or color palette. A company that slays the content marketing game is Sephora. It’s important that you know which metrics to measure when assessing your goal. document.cookie = name + "=" + value + expires + ";path=/"; State of Agile Marketing Report With Agile Sherpas. You see facts in creative strategies all of the time. Get our free ebook by clicking on the button below: hbspt.cta._relativeUrls=true;hbspt.cta.load(382908, 'cf1b2815-2ca5-4ce7-980d-9deae32b4bf1', {}); Focus on finding solutions and not just the problem at hand. Everything you need to know to go agile, right now. Start by suspending your judgment and self-criticism, then start writing down related ideas and possible solutions. There are a number of different ways you can support your benefit in your creative strategy. The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. But, if you write content that can help your target audience solve real-life problems… well, you get the point. Using hashtags is an easy way to get in front of a broader audience. Using this tactic will be sure your campaign takes off! Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service. So hold your head up high and go into this with an “I can do it” attitude. Denille is the Social Media Intern at CoSchedule. var n = name + "="; for(var i=0;i < cookie.length;i++) { There’s nothing worse than reading a bone dry article. What I am saying is this: Social media is a tough game these days. Well not everyone, but 53% of businesses use content marketing and that is a lot of companies to compete against. Write email subject lines that drive more conversions. Personalization. return null; Make sense? You’ll be surprised how much focusing in on a specific metric can help you reach your goal! date.setTime(date.getTime() + (days*24*60*60*1000)); Make it catchy, enticing, and creative. The stat deems you credible and persuades your audience to believe you. It’s not just about defining the problem but defining the right problem to solve. Consider making an educational video if you: (Note: Your video doesn’t necessarily have to show or even highlight  your product. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform. To succeed in a creative social media strategy, you either have to put money behind it or stand out from the crowd. Statistics are a quick and easy way to prove yourself. But creative ideas can be a dime a dozen, and it can be challenging to exhibit creative problem-solving and critical thinking skills at all times. The purpose of your mission statement is to summarize your organization's underlying purpose, or vision. You’re hard at work documenting an actionable marketing strategy, and now it’s time to map out timelines for all your marketing projects. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. CoSchedule’s task templates are a simple way to create a workflow one time and apply it to all future projects. Use an animated video if you: You would want to use a customer story if you: Slack rolled out a customer success video a few years ago to highlight their product, and it worked. They decided to go against the grain on this PPC campaign and target misspelled words. Let’s look at seven creative ways in which you can dramatically improve your social media performance by following the strategies used by elite social media marketers. I’ve broken it down step-by-step so it seems a little less daunting (hopefully). Customer testimonials are a great way to show that real people have used your product or service and prove it works! Social Media Marketers are all told to use hashtags, but do we really know why? In a subject line, there is no room for boring copy. When you consider positioning in your creative strategy, make sure it aligns with your brand. Often there’s a need to combine several answers and refine these further across several rounds of ideation to ensure the right answers are brought to the forefront to solve the problem. Using facts in a creative strategy is very similar to adding a statistic. Research shows that when students utilize creative higher-order thinking skills, it indeed increases their understanding. Just like you, consumers enjoy memes because they are funny, relatable, and easily consumable. So, we all know that we should be using video marketing, but how? } var date = new Date(); This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. These are some of the most common qualities that successful, creative social media strategies had (and all can been done without spending a dime). Engaging with your followers makes people know, like, and trust you. “I want to increase my conversion rate by 2% during Q4 2019.”. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. Try and think about things differently. A creative strategy … Some examples of KPIs that you may be measuring are: Tying KPIs into our other example, the main metric that you would want to focus on is conversions. This step is as simple as it sounds. Now you’re probably thinking, how can I apply what I know about my target audience to my creative strategy? This is where there should be no fear of failure when proposing ideas, and the old ways of thinking need to be put to the side in order to let new ideas grow and flourish. You may think that this strategy is obvious, but you’d be surprised how many companies decide to focus on only one channel for their social media. Let’s get started! In fact, you can use this little method to boost your social media traffic to your content by 192%. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. They’ve found that if they make people fantasize about a possible trip through email, it actually works. Before you start working on your marketing strategy, consider what you want as an end result. If you haven’t hopped on the video marketing train, it’s time to think about it! Develop a … When executed correctly, a creative brief will help communicate your values, vision, and … It’s an umbrella that spans from social media branding to user personas to voice and tone to everything […], Checklists are great tools for planning marketing projects. Creative Approach in Advertising 1. There’s room to be creative, even with a short and concise tactic. The biggest thing with budgeting is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Before you write content for your next campaign, I challenge you to do double the research that you normally do. var c = cookie[i]; stands for specific, measurable, aspirational, realistic, and time-bound. Developing creative concept is important because the same message, communicated to different types of audience, will need different types of approach. Thriving organisations treat their workforce as an asset in which to invest – not simply a business cost. © Perceptive Group Limited 2020. Developing a plan, allowing for consistent strategy, and regularly updating or refreshing your creative will maximize your campaign's effectiveness. The worst thing is when companies aren’t true to themselves. You … Next you’ll want to add the due dates of your project. What does my target audience gain from it? Just as with talent reviews, the process of creating a lead- ership strategy produces useful conversations that may have never taken place before. Powerful CX strategies for business growth, Innovate in your business with design thinking, 5 leadership strategies for effective teamwork, Brainstorm your team to success in 5 steps, How customer insights enable business strategy validation. In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. With the number of emails that people receive every day, it’s time to think about making yours stand out from the rest. var cookie = document.cookie.split(';'); Develop a vision statement. Creative briefs provide a framework for the overall process, and structure for … Each is true. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. We’ve all seen those OxiClean commercials… Must I say anymore? Just make sure it actually works. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Work management processes that drive the best results. All Rights Reserved. if(!gclsrc || gclsrc.indexOf('aw') !== -1){ If you’re looking to develop your business strategy or solve a tricky business issue, a little creativity can go a long way. Now, you are making the concept into a visible work! And whether you're developing a strategy at the personal, team or organizational level, the process is as important as the outcome. . Add humor, a sense of urgency, or something to make them open your email! It sets the tone and direction so that all communication activities, products and materials work in harmony to achieve the desired change In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). This is why it’s so important to have many different types of people in the brainstorm. As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. They took the pain points of their target audience and showed how to get rid of those pains by using Slack. This company will develop an innovation strategy that involves the implementation of novel management and production procedures in manufacturing to help invent new t… Wrong. You can’t say that memes aren’t funny, it just wouldn’t be right. Since being creative requires going out on a limb, students need to trust that they can make a mistake in front of you. Take a deep breath because after reading this, instead of feeling like this…. While you probably aren’t in the same industry as they are, it’s important that you focus on what works for your target audience and think about switching up your strategy. How To Write The Best #Creative Strategy with @CoSchedule. setCookie('gclid', gclid, 90); What does the timeline look like to complete this project? Development of Creative Strategy – Based on the inputs received from the planning stage, earlier assessments and campaigns; unique selling propositions are framed for the advertiser`s products. Be as creative as you can, get out of your normal work environment. The medical equipment company would answer these questions to understand the benefit they provide to their customer: All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. I’m not saying to go out and bash your competitors and I’m definitely not saying to try and be Wendy’s. Here are some suggestions from psychologists and educators for how to develop and nurture your students’ creativity: Create a compassionate, accepting environment. You’ll often hear the term “critical thinking” without an appropriate explanation attached. Sharing your content on many social media channels gets you in front of more customers and prospects. The strongest predictors of success with goals, strategy, & more. } How to Select Marketing Metrics and KPIs to Monitor. Creative concepts are based on the communication strategy and creative brief.This ensures that concepts are informed by a strong understanding of the situation, the audience, the channels that will be used, the objectives the campaign seeks to reach and the benefits the audience will respond to. Consume content that's way outside your comfort zone. It sometimes can feel like they are asking you to mix oil and water. This will help create the groundwork upon which everything else in this article will be built. Section 4. Them using you as a reference is a great way to get your foot in the door. Sometimes simplicity is best! With that in mind, here are some ways to get your creative juices flowing. Most likely, if you are part of a larger corporation you will need to include it. If you need help organizing and saving time with your creative strategy workflow, schedule a demo with a CoSchedule expert. To get customer testimonials, you can directly ask customers or even use reviews that you get. Developing Successful Strategies: Planning to Win Define the ideal person that you want to buy your product or service. And they managed to make the video humorous and educational at the same time. function getParam(p){ How to choose, prioritize, plan, and execute projects. Well… Here’s a quick example. If you’re looking to develop your business strategy or solve a tricky business issue, a little creativity can go a long way. Accurately estimate how much each deliverable is going to cost, Keep track of where your money is going at all times, Drop strategies that aren’t performing well, Use it as a discussion platform for your consumers to engage, The company connects with consumers on a personal level, Your product or service needs to be explained, Consumers don’t know exactly how to use your product, Launched a new product that needs to be demonstrated, Can educate a consumer about your product or service, Have an exciting new product or feature to share, Want to highlight a product or service that the average consumer isn’t familiar with, Want customers to expand their current purchase, Have the opportunity to interview a thought leader in your industry, Want to announce some exciting news for your company, Don’t have the knowledge that you want to share in your creative campaign, but someone else does, Have the talent on your team and ability to make the video, Can better highlight your product or service using customers, Want to show the pain points of your target audience. The ultimate goal of creative strategy is to brainstorm and to really get ideas from all sides to create something that is unique, eye catching, and different. (I think we can all admit that we’ve looked for a bottle of Coke with our name on it.). If you do this, people will be more likely to use your content as a reference than the other leading competitors. (I bet you know which campaign I’m talking about. . You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. “Recommended number one whitening toothpaste among dentists.” It’s a fact and it makes people trust the product. Provide the time and resources to develop and implement those ideas that are worth acting upon. Just because your content is educational, doesn’t mean it’s useful to your consumers. var gclsrc = getParam('gclsrc'); To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal…. It's key that many different solutions are ideated, regardless of the problem at hand, as the solution can come from unexpected places. Hopefully, you’ve got what you need to go and rock your creative strategy. Before we dive straight into developing an innovation strategy, we want to give you the definition of the term. Marketing timelines make it easy for your entire […], You’ve probably heard that a brand is more than a logo, product, or service. . In this stage, you and your team will start to develop a concept board, the headlines, taglines, and visual aspects. Creating, managing and reviewing a strategy requires you to capture the relevant information, break down large … If she isn’t cramming for an exam, you can find her watching the latest Bachelorette episode with a big bowl of popcorn + ranch (midwest thing). Do you know how to answer this teacher interview question: What ways do you develop and implement creative lesson plans?.
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